“I get a what?” I asked. “A graphic comic” replied the cashier at a local record store. I had just gone in to purchase the new album from Lord Huron and found out that because I was one of the first people buying it, I also received the comic book. I felt this was a pretty interesting promotion for this band trying to make its mark in today’s indie music scene. I took the comic with me, but was most excited about the new record. I wasn’t disappointed through my many listens.
Lord Huron is a band out of Los Angeles that was originally a moniker for a solo effort by Ben Schneider. Ben grew up in Michigan and had fond memories of his dad playing music as they sat by Lake Huron. He went to college to study art and even spent some time in France. He came back to the States to pursue a visual arts career. He had always been interested in music, but it was more of a pastime or a way to earn a few extra dollars. In 2010 he put together and released his own EP titled Into the Sun. He did his own artwork for each EP. The music started to pick up some traction online and Ben put together a band so he could tour the music. Ben put out another EP and got signed to the iamsound label and released his first full length with a band, Lonesome Dreams in 2012. Ben added some more musicians that he had known from Michigan who completed the sound. They then released Strange Trails this past April.
I got on board Lord Huron’s ship with Lonesome Dreams. Its luscious rootsy style music led me through the path of an old western. Strange Trails continues the bands full and deep sound. It looks into the relationship of man’s loneliness and how it fits into our natural surroundings. It is a very ambitious sound that takes a number of listens to really grasp the depth of the lyrics and sound. It is worth the work. This single "Fool For Love" is from Strange Trails. Enjoy:
Ben continues to mesh his visual and musical lives together. His visual artwork is on his albums covers as well as the insides. His comic book enhances the mysteries he explores in his music. I encourage you to pick up this new album and get lost in its vast landscape.